alejandro chaskielberg
0800 DON ROUCH - is the leading figure of contemporary jewelry in Argentina and the jeweler of choice for the country's most influential urban music scene. A third-generation goldsmith from Buenos Aires' Microcentro, his pieces are worn and name-dropped by Duki, YSY A, Neo Pistea and virtually every major figure in Argentine and Latin trap. Chaskielberg and Don Rouch have built an ongoing creative dialogue across four distinct collaborations — each one pushing the boundary between photography, jewelry and fine art.
YSYSMO, 2021. The iconic chain that Don Rouch created for the cover of YSY A's album YSYSMO — one of the most recognized images in Argentine urban music — was photographed by Chaskielberg. The two artists met through that project and began working together.
Oasis, Hayy Jameel, Jeddah, 2023. Chaskielberg's fine art project Oasis was commissioned by the Ministry of Culture of Saudi Arabia through the Visual Arts Commission and exhibited at Hayy Jameel Art Centre in Jeddah. During the development of the project, Chaskielberg and Don Rouch created a 400-gram silver pendant inspired by the concept of oasis — a full-ice piece that opens to reveal a small photographic print and a text: two palm trees, the most resonant symbol of the Arabian Peninsula.
Arde, Gachi Prieto Gallery, Buenos Aires, 2024. For Chaskielberg's project Arde — a six-month documentary of the devastating wildfires that burned thousands of hectares of native Patagonian forest and more than 500 homes in the Comarca Andina — Don Rouch created a series of author jewelry pieces in silver: pendants, portrait holders and other objects embedding images of fire and Patagonian landscape. The concept: to frame destroyed landscapes as luxury objects worth preserving. A premonitory gesture — the same forests burned again the following year.
Client: 0800 Don Rouch
Collaborations: YSYSMO campaign (2021) · Exposición en el Infierno, Palacio Barolo, Buenos Aires · Oasis pendant, Hayy Jameel Art Centre, Jeddah (2023) · Arde, Gachi Prieto Gallery, Buenos Aires (2024)
Commissioned by: Ministry of Culture of Saudi Arabia / Visual Arts Commission (Oasis project)
Scope: Editorial photography, exhibition documentation, collaborative object-making
Venues: Buenos Aires · Jeddah, Saudi Arabia






